LOVE THOSE "ROLL BACK PRICES"

For the most part we, the shoppers, are largely dependent on large retail stores, namely Wal-Mart. We sit in front of the TV and continually listen to their employees saying that they are helping America spend less with their "ROLL BACK PRICES".
Question. What did they roll back? Prices on small non essential items such as scotch tape, mustard and this list could go on and on. Prices on things that people really need, those prices were increased. Milk was increased as well as bread. Check for yourself from week to week or even day to day.
I am a diabetic and need test strips. Three months ago I was paying $27.97 and today I am paying $30.97. Where are the "ROLL BACK PRICES" on the items we really need.
If you can check the prices. You could probably get the same item elsewhere for less.
Thank you Wal-Mart for your interest in the American public.