It all started Sunday during the third quarter of the Super Bowl. It was a 30 second ad that was not fancy but it had powerful words to it. It said you could get a FREE GRAND SLAM BREAKFAST AT DENNY'S. In case you don't know a Grand Slam breakfast includes two eggs, two sausage links, two bacon strips and two pancakes. The company reported 14 million hits on it's website between Sunday night and Monday morning. I don't understand why you would visit the website when the ad says it all. FREE BREAKFAST. In Northwest Indiana the restaurants started serving the free breakfast's a 6 a.m. until the promotion ended at 2 p.m.. People here stood in lines that wrapped around the building, waiting for up to two hours in the frigid cold. Was it worth it? Most people said they would do it again.
The company anticipated that up to 2 million people shared in this free meal. Good for you Denny's. Next challenge is to see what restaurant chain will give away a free steak dinner. Any takers?
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